The Oil and Gas Service Industry in Asia

Un libro in lingua di Tan Yi edito da Palgrave Macmillan, 2010

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The importance of understanding a business environment and adapting strategy to achieve a high standard of performance is widely acknowledged in the strategic management literature. However, business strategy theory has largely been founded on research into organisations operating in the West. Based on an empirical survey study in China, Singapore and Malaysia, this book investigates business strategies chosen by oil and gas service companies operating in Asia. It provides an analytical view of the reliability of strategic theoretical frameworks rooted in Western business practice, but applied in a non-Western business environment. The book also highlights the most recent trends against the empirical research findings, including the impact of the global credit crunch on the regional oil and gas service industry in the turbulent times of 2008-9. The significance of this research is valuable for senior executives in both Western and Eastern organisations that seek long-term business success in Asia. Taken within this context, the book is also of interest to academics, managers and other experts specialising in Asian studies and/or the oil and gas industry.

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