Crisis Communication - 9780765620514
Un libro in lingua di Zaremba Alan Jay edito da M E Sharpe Inc, 2009
- € 205.70
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Even well-managed organizations can suffer crises, says Zaremba (communication studies, Northeastern U.). Presenting foundational principles that are similar to those expounded by Robert Fulghum in Everything I Needed to Know I Learned in Kindergarten and research studies, he emphasizes the need for team planning for crises, transparent and honest communication, the golden rule, the role of an organization's culture in determining success, training for crisis communication, and acting ethically as pragmatic as well as moral. The text includes case examples of recent crises in the news (e.g., political scandals, pilot errors, natural disasters, food recalls); practitioner perspectives; and exercises and discussion questions. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Crisis Communication
- Sottotitolo: Theory and Practice
- Lingua: English
- Autore: Zaremba Alan Jay
- Editore: M E Sharpe Inc
- Collana: M E Sharpe Inc (Hardcover)
- Data di Pubblicazione: 31 Dicembre '09
- Genere: LANGUAGE ARTS and DISCIPLINES
- Argomenti : Communication in organizations Crisis management
- Pagine: 245
- Dimensioni mm: 241 x 196 x 25
- ISBN-10: 0765620510
- EAN-13: 9780765620514