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Services Marketing - 9780073380933
Un libro in lingua di Zeithaml Valarie A. Bitner Mary Jo Gremler Dwayne D. edito da McGraw-Hill College, 2008
- € 147.40
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
Informazioni bibliografiche
- Titolo del Libro in lingua: Services Marketing
- Lingua: English
- Autori : Zeithaml Valarie A. Bitner Mary Jo Gremler Dwayne D.
- Editore: McGraw-Hill College
- Collana: McGraw-Hill College (Hardcover)
- Data di Pubblicazione: 23 Maggio '08
- Genere: BUSINESS and ECONOMICS
- Argomenti : Service industries Marketing Customer services Marketing
- Pagine: 736
- Dimensioni mm: 266 x 215 x 38
- ISBN-10: 0073380938
- EAN-13: 9780073380933