Essentials of Marketing Research - 9781439047545
Un libro in lingua di Zikmund William G. Babin Barry J. edito da Cengage Learning, 2009
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Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in Marketing Research, aside from using the Internet to quickly capture marketing data, is the focus on the marketing research student as a manager of marketing research and not actually a practitioner of marketing research. This course is typically found in 4-year and MBA programs, and is taught out of the marketing department.
Informazioni bibliografiche
- Titolo del Libro in lingua: Essentials of Marketing Research
- Lingua: English
- Autori : Zikmund William G. Babin Barry J.
- Editore: Cengage Learning
- Collana: Cengage Learning (Paperback)
- Data di Pubblicazione: 24 Aprile '09
- Genere: BUSINESS and ECONOMICS
- Argomento: Marketing research
- Pagine: 436
- Dimensioni mm: 273 x 215 x 19
- ISBN-10: 1439047545
- EAN-13: 9781439047545