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Television Broadcasting United States Branding Marketing United States Television Broadcasting Technological Innovations United States Books

Books con argomento Television Broadcasting United States Branding Marketing United States Television Broadcasting Technological Innovations United States Television

Television Brandcasting

Television Brandcasting

Gillan Jennifer 
edizioni Routledge collana Routledge (Paperback)

Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current...

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