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Branding Marketing Business Communication Psychological Aspects Books

Books con argomento Branding Marketing Business Communication Psychological Aspects

Capture the Mindshare and the Market Share Will Follow

Capture the Mindshare and the Market Share Will Follow

Gill Libby 
edizioni Palgrave Macmillan collana Palgrave Macmillan (Hardcover)

Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring...

€ 25,30