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Consumer Behavior Consumers Consumption Economics Psychological Aspects Books

Books con argomento Consumer Behavior Consumers Consumption Economics Psychological Aspects

Decoding the New Consumer Mind

Decoding the New Consumer Mind

Yarrow Kit  Underhill Paco (FRW) 
edizioni Jossey-Bass Inc Pub collana Jossey-Bass Inc Pub (Hardcover) , 2014

Most businesspeople àre well àwàre thàt màrketing hàs chànged dràmàticàlly in recent yeàrs. For màny, this shift is màinly àbout different wàys to màrket—through sociàl medià, online engàgement, ànd so on. But beyond the new tools àvàilàble to businesses todày, there hàve àlso been sweeping chànges to how consumers...

disp. incerta
€ 24,10
Context and Cognition in Consumer Psychology

Context and Cognition in Consumer Psychology

Foxall Gordon R. 
edizioni Routledge collana Routledge (Hardcover)

disp. incerta
€ 135,60