Toys Marketing Toy Making Advertising Toys Books
Books con argomento Toys Marketing Toy Making Advertising Toys
The Blockbuster Toy
Del Vecchio Gene
Fong Roderick (ILT)
edizioni Pelican Pub Co Inc collana Pelican Pub Co Inc (Hardcover)
In this guide for toy industry professionals, youth marketing consultant Del Vecchio describes the six core qualities that help toys to achieve "blockbuster" status. His assessment of popular toys from ancient times to the present encompasses everything from traditional toys to foods and multi-player online games....