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Anderson Chris Books

Books di Anderson Chris con argomento Market Segmentation Internet Marketing Marketing Technological Innovations

The Long Tail

The Long Tail

Anderson Chris 
edizioni Hachette Books collana Hachette Books (Paperback)

Revised and updated with expanded coverage of the revolutionary changes taking place in today's business arenas, a best-selling guide challenges popular beliefs about the marks of successes and failures as well as the direction of near-future commerce and culture. Original.

€ 15,40
The Long Tail

The Long Tail

Anderson Chris 
edizioni Hyperion Books collana Hyperion Books (Hardcover)

Examines how, thanks to a drop in the cost of reaching consumers, the marketplace is changing from a one-size-fits-all model to an abundance of variety to appeal to consumers who want more of a choice, and can get it thanks to the commercial viability of distribution, manufacturing, and marketing.

non acquistabile
€ 19,70
The Long Tail

The Long Tail

Anderson Chris  Nissley Christopher (NRT) 
edizioni Harperaudio collana Harperaudio (CD/Spoken Word)

Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business, as well as for distribution, manufacturing, and marketing processes. Read...

non acquistabile
€ 32,80