Brader Ted Books
Books di Brader Ted con argomento Political Psychology
Campaigning for Hearts And Minds
edizioni Univ of Chicago Pr collana Univ of Chicago Pr (Paperback)
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making....