Charlesworth Alan Books
Books di Charlesworth Alan con argomento Social Media
An Introduction to Social Media Marketing
edizioni Routledge collana Routledge (Hardcover), 2014
Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly...