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Mueller Books

Books di Mueller con argomento Advertising

Dynamics of International Advertising

Dynamics of International Advertising

Mueller Barbara 
edizioni Peter Lang Pub Inc collana Peter Lang Pub Inc (Paperback)

disp. incerta
€ 73,70
Dynamics of International Advertising

Dynamics of International Advertising

Mueller Barbara 
edizioni Peter Lang Pub Inc collana (Paperback)

In an era of globalization, Mueller (advertising, San Diego State U.) offers a text for upper-level undergraduates (whose young eyes won't mind the volume's tiny type) and graduate students in courses that deal with international advertising or marketing. The text uses examples and case studies to introduce readers...

non acquistabile
€ 48,80