Coe John Books
Books di Coe John pubblicati nella collana Mcgraw Hill Hardcover
The Fundamentals of Business-To-Business
Coe John M.
edizioni McGraw-Hill collana McGraw-Hill (Hardcover) , 2003
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven...