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Coe John Books

Books di Coe John pubblicati nella collana Mcgraw Hill Hardcover

The Fundamentals of Business-To-Business

The Fundamentals of Business-To-Business

Coe John M. 
edizioni McGraw-Hill collana McGraw-Hill (Hardcover) , 2003

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven...

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€ 22,80