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Davenport Thomas H Books

Books di Davenport Thomas H pubblicati nella collana Perseus Distribution Services Paperback

Attention Economy

Attention Economy

Davenport Thomas H.  Beck John C. 
edizioni Perseus Distribution Services collana Perseus Distribution Services (Paperback)

In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind.In...

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€ 15,20