Lee Li Books
Books di Lee Li pubblicati nella collana Business Expert Pr Paperback
Electronic Word of Mouth for Service Businesses
Lee Linda W.
edizioni Business Expert Pr collana Business Expert Pr (Paperback) , 2015
This book is about electronic word of mouth (eWOM) for service businesses, what motivates consumers, the importance of eWOM to other consumers, and the value of eWOM to businesses as a form of consumer advocacy. The theory and principles of eWOM are discussed, along with examples and case studies of service businesses...