Aaker David A Books
Books di Aaker David A editi da John Wiley Sons Inc con argomento Economics
Strategic Market Management
Aaker David A.
edizioni John Wiley & Sons Inc collana John Wiley & Sons Inc (Paperback)
"Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy...