Brinker Scott Books
Books di Brinker Scott editi da John Wiley Sons Inc con argomento Economics
edizioni John Wiley & Sons Inc collana John Wiley & Sons Inc (Hardcover) , 2016
"Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster,...