Johansson Johny K Books

Books di Johansson Johny K editi da Mcgraw Hill College con argomento Management

Global Marketing

Global Marketing

Johansson Johny K. 
edizioni McGraw-Hill College collana McGraw-Hill College (Hardcover) , 2008

Johansson�s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry,...

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€ 198,60