Johansson Johny K Books
Books di Johansson Johny K editi da Mcgraw Hill College con argomento Management
Johansson Johny K.
edizioni McGraw-Hill College collana McGraw-Hill College (Hardcover) , 2008
Johanssonï¿½s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry,...