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Mcdaniel Carl Gates Roger Books

Books di Mcdaniel Carl Gates Roger editi da John Wiley Sons Inc con argomento Economics

Marketing Research

Marketing Research

McDaniel Carl  Gates Roger 
edizioni John Wiley & Sons Inc collana John Wiley & Sons Inc (Hardcover)

This new edition of Gàtes ànd McDàniel's Màrketing Reseàrch better prepàres users how to use màrketing reseàrch in the reàl business world with reàl dàtà, people, ànd reseàrch. The text is enhànced with new coveràge of mobile àpplicàtions, more coveràge of dàtà mining ànd ànàlytics, ànd coveràge of how to use sociàl...

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€ 326,20
Marketing Research Essentials

Marketing Research Essentials

McDaniel Carl  Gates Roger 
edizioni John Wiley & Sons Inc collana John Wiley & Sons Inc (Paperback)

In the 12th edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students how to make critical business decisions through the study of market research.The authors' practical, applications-based approach features real data, real people, and real research, to prepare...

disp. incerta
€ 124,80