Miller Robert B Heiman Stephen E Tuleja Tad Books
Books di Miller Robert B Heiman Stephen E Tuleja Tad editi da Grand Central Pub con argomento Selling
The New Strategic Selling
Miller Robert B.
Heiman Stephen E.
edizioni Grand Central Pub collana Grand Central Pub (Paperback) , 2005
The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate...