Miller Robert B Heiman Stephen E Tuleja Tad Books
Books di Miller Robert B Heiman Stephen E Tuleja Tad editi da Grand Central Pub con argomento Selling
The New Strategic Selling
Miller Robert B.
Heiman Stephen E.
Tuleja Tad
edizioni Grand Central Pub collana Grand Central Pub (Paperback) , 2005
The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate...