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Foxall Gordon Books

Books di Foxall Gordon editi da Palgrave Macmillan pubblicati nella collana Palgrave Macmillan Hardcover

Perspectives on Consumer Choice

Perspectives on Consumer Choice

Foxall Gordon R. 
edizioni Palgrave Macmillan collana Palgrave Macmillan (Hardcover)

disp. incerta
€ 114,80
The Behavioural Economics of Brand Choice

The Behavioural Economics of Brand Choice

Foxall Gordon R.  Olivera-castro Jorge M.  Schrezenmaier Teresa C.  James Vistoria K. 
edizioni Palgrave Macmillan collana Palgrave Macmillan (Hardcover)

Understanding consumer choice is central to modern marketing, thought and practice. This volume presents a ground-breaking approach to the analysis of brand choice which is relevant to both marketing practice and social science. This unique analysis reveals the causes of consumer choice that underlie patterns of brand...

non acquistabile
€ 74,30
Understanding Consumer Choice

Understanding Consumer Choice

Foxall Gordon R. 
edizioni Palgrave Macmillan collana Palgrave Macmillan (Hardcover)

Chàmpioning the role of behàvior ànàlysis in explàining consumer behàvior, Foxàll (Càrdiff U. Business School, UK) presents à model of consumer behàvior ànàlysis ànd ànàlyzes the empiricàl dàtà generàted in the course of evàluàting the model. The model, incorporàting insights from àttitude theory ànd reseàrch in the...

non acquistabile
€ 104,50