Barnett Michael L Edt Pollock Timothy G Edt Books
Books di Barnett Michael L Edt Pollock Timothy G Edt editi da Oxford University Press di Genere Business And Economics
The Oxford Handbook of Corporate Reputation
Barnett Michael L. (EDT)
Pollock Timothy G. (EDT)
edizioni Oxford University Press
What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them?Over the last twenty years the answers to these questions have become increasingly...