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Sharp Byron Books

Books di Sharp Byron editi da Oxford University Press di Genere Business And Economics

How Brands Grow

How Brands Grow

Sharp Byron 
edizioni Oxford University Press collana Oxford Univ Pr (Hardcover) , 2010

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written...

disp. incerta
€ 42,50
Marketing

Marketing

Sharp Byron 
edizioni Oxford University Press collana Oxford Univ Pr (Paperback)

disp. incerta
€ 105,20
Marketing

Marketing

Sharp Byron 
edizioni Oxford University Press

Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction. The marketer's central task is to make the brand easy to buy and...

disp. incerta
€ 61,00
How Brands Grow

How Brands Grow

Sharp Byron  Romaniuk Jenni 
edizioni Oxford University Press collana Oxford Univ Pr (Hardcover) , 2016

non acquistabile
€ 65,30