Sharp Byron Books
Books di Sharp Byron editi da Oxford University Press di Genere Business And Economics
How Brands Grow
edizioni Oxford University Press collana Oxford Univ Pr (Hardcover) , 2010
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written...
edizioni Oxford University Press collana Oxford Univ Pr (Paperback)
edizioni Oxford University Press
Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction. The marketer's central task is to make the brand easy to buy and...