Foxall Gordon Books
Books di Foxall Gordon editi da Cengage Learning College
Consumer Psychology for Marketing
Foxall Gordon R.
Goldsmith Ronald E.
Brown Stephen
edizioni Cengage Learning College
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is...