Foxall Gordon Books

Books di Foxall Gordon editi da Cengage Learning College

Consumer Psychology for Marketing

Consumer Psychology for Marketing

Foxall Gordon R.  Goldsmith Ronald E.  Brown Stephen 
edizioni Cengage Learning College

The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is...

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€ 48,20