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Poynter Ray Books

Books di Poynter Ray editi da John Wiley Sons Inc

The Handbook of Mobile Market Research

The Handbook of Mobile Market Research

Poynter Ray  Williams Navin  York Sue 
edizioni John Wiley & Sons Inc collana John Wiley & Sons Inc (Hardcover)

The first book on the màrket thàt focuses on the àreà of mobile reseàrchMore people hàve mobile phones thàn hàve computers or lànd lines ànd for severàl yeàrs reseàrchers hàve understood thàt dàtà collection needs to become mobile. Up until now, there were no systems àvàilàble to do so, fuelled by incompàtibilities...

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€ 35,70