B Moeran Books
Books di B Moeran
Negotiating Values in the Creative Industries
edizioni CAMBRIDGE UNIVERSITY PRESS
A fascinating new perspective on the role and importance of fairs, festivals and competitive events in the creative industries.
Ethnography at Work
edizioni BERTRAMS PRINT ON DEMAND
Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will...
Business of Ethnography
edizioni BERG PUBLISHERS , 2005
Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. Moeran is able to shed light not only on social behavior and human relations in general but, more specifically,...