Buber Renate Books
Books di Buber Renate
Applying Qualitative Methods to Marketing Management Research
Buber Renate (EDT)
Gadner Johannes (EDT)
Richards Lyn (EDT)
edizioni Palgrave Macmillan collana Palgrave Macmillan (Hardcover) , 2004
Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as...