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Buber Renate Books

Books di Buber Renate

Applying Qualitative Methods to Marketing Management Research

Applying Qualitative Methods to Marketing Management Research

Buber Renate (EDT)  Gadner Johannes (EDT)  Richards Lyn (EDT) 
edizioni Palgrave Macmillan collana Palgrave Macmillan (Hardcover) , 2004

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as...

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€ 77,30