Cosgrove Lee Books
Books di Cosgrove Lee
Political Marketing in the United States
Lees-Marshment Jennifer (EDT)
Conley Brian M. (EDT)
Cosgrove Kenneth (EDT)
edizioni Routledge collana Routledge (Paperback) , 2014
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research,...