Denny Stephen Books
Books di Denny Stephen
edizioni Portfolio collana Portfolio (Paperback)
Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it’s inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford to shake things up and take bold steps. They can be faster and nimbler...
edizioni Penguin Group USA collana Penguin Group USA (Hardcover) , 2011
Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades. But by taking advantage...
edizioni PENGUIN GROUP , 2011
Killing Giants (CD Audiobook)
Hagen Don (NRT)
edizioni Hachette Audio collana Hachette Audio (CD/Spoken Word)
Consultant Stephen Denny lays out can't-lose strategies for overtaking larger competitors in any market. He profiles over thirty companies-including Method, JetBlue, and Adobe in the U.S., Brazil's Oi Mobile, China's Baidu, South Africa's Black Like Me cosmetics-that showcase how smart, nimble compa nies can outmaneuver...