Goldsmith Ronald E Books
Books di Goldsmith Ronald E
Case Studies for Ethics in Academic Research in the Social Sciences
Flynn Leisa Reinecke
Goldsmith Ronald Earl
edizioni Sage Pubns collana Sage Pubns (Paperback) , 2012
This book provides a basis for class discussion about the responsible conduct of social science research. These 16 brief research ethics cases describe situations in which ethical dilemmas arise and present the student with the opportunity to think through the different implications for researchers. The cases emphasize...
Consumer Psychology for Marketing
Foxall Gordon R.
Goldsmith Ronald E.
edizioni Cengage Learning College
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is...
Strategic Marketing in Tourism Services
Tsiotsou Rodoula H. (EDT)
Goldsmith Ronald E. (EDT)
edizioni Emerald Group Pub Ltd
Twenty-one conceptual and empirical contributions from marketing experts based in Europe, North America, and Australia provide a variety of viewpoints and strategies pertaining to tourism marketing. Coverage encompasses branding development, and target, relationship, experiential, and e-marketing, marketing. More specifically,...