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Liu Warren K Books

Books di Liu Warren K

KFC in China

KFC in China

Liu Warren K. 
edizioni John Wiley & Sons Inc collana John Wiley & Sons Inc (Paperback)

KFC in China examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution...

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€ 24,40