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Morrison Margaret A Books

Books di Morrison Margaret A

Using Qualitative Research in Advertising

Using Qualitative Research in Advertising

Morrison Margaret A.  Haley Eric E.  Sheehan Kim Bartel  Taylor Ronald E. 
edizioni Sage Pubns

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this...

disp. incerta
€ 66,20
Using Qualitative Research in Advertising

Using Qualitative Research in Advertising

Morrison Margaret A. (EDT) 
edizioni Sage Pubns collana Sage Pubns (Paperback) , 2002

Using Qualitative Research in Advertising: Strategies, Techniques and Applications is the first book to discuss both theory and application of qualitative research techniques as they relate specifically to advertising research. Designed for those currently, working in the advertising industry and for those contemplating...

non acquistabile
€ 30,10