Poynter Ray Books
Books di Poynter Ray
The Handbook of Mobile Market Research
edizioni John Wiley & Sons Inc collana John Wiley & Sons Inc (Hardcover)
The first book on the market that focuses on the area of mobile researchMore people have mobile phones than have computers or land lines and for several years researchers have understood that data collection needs to become mobile. Up until now, there were no systems available to do so, fuelled by incompatibilities...
Handbook of Online and Social Media Research
edizioni JOHN WILEY
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice,...