Poynter Ray Books
Books di Poynter Ray
The Handbook of Mobile Market Research
edizioni John Wiley & Sons Inc collana John Wiley & Sons Inc (Hardcover)
The first book on the màrket thàt focuses on the àreà of mobile reseàrchMore people hàve mobile phones thàn hàve computers or lànd lines ànd for severàl yeàrs reseàrchers hàve understood thàt dàtà collection needs to become mobile. Up until now, there were no systems àvàilàble to do so, fuelled by incompàtibilities...
Handbook of Online and Social Media Research
edizioni JOHN WILEY
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice,...