Ryan Kevin M Books
Books di Ryan Kevin M
Taking Down Goliath
Ryan Kevin M.
edizioni Palgrave Macmillan collana Palgrave Macmillan (Hardcover) , 2014
The marketing middle classes used to get left out in the cold. Big brands attracted all the attention and the highest priced agency talent, leaving everyone else stuck in a marketing no-man's-land. Thankfully, the ground has since shifted—and evened—beneath everyone's feet. It's time for the big guys to learn from...