Schrezenmaier Teresa C Books

Books di Schrezenmaier Teresa C

The Behavioural Economics of Brand Choice

The Behavioural Economics of Brand Choice

Foxall Gordon R.  Olivera-castro Jorge M.  Schrezenmaier Teresa C.  James Vistoria K. 
edizioni Palgrave Macmillan collana Palgrave Macmillan (Hardcover)

Understanding consumer choice is central to modern marketing, thought and practice. This volume presents a ground-breaking approach to the analysis of brand choice which is relevant to both marketing practice and social science. This unique analysis reveals the causes of consumer choice that underlie patterns of brand...

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€ 74,30