Wortzel Heidi Wortzel Lawrence H Books
Books di Wortzel Heidi Wortzel Lawrence H
Strategic Management in a Global Economy
Vernon-Wortzel Heidi (EDT)
Wortzel Lawrence H.
edizioni John Wiley & Sons Inc collana John Wiley & Sons Inc (Paperback)
A reader for advanced undergraduate and M.B.A. students, consisting of 39 recently published articles on global firms and the global environment, the globalization process, corporate and country views of competitive analysis and strategic planning, strategic alliances, marketing, production, research, finance, organization...