Yocum Jeanne Books
Books di Yocum Jeanne
The Self-employment Survival Guide
edizioni Rowman & Littlefield Pub Inc collana Rowman & Littlefield Pub Inc (Paperback), 2018
New Product Launch
edizioni Independent Pub Group collana Independent Pub Group (Hardcover)
Marketing professionals will be able to leverage the power of a successful new product launch with these experience-tested strategies. High-profile case studies from legendary brands including Procter & Gamble, Kellogg's, Lee Jeans, Pepperidge Farm, and Hewlett Packard highlight the pitfalls to avoid and the strategies...