York Sue Books
Books di York Sue
The Handbook of Mobile Market Research
edizioni John Wiley & Sons Inc collana John Wiley & Sons Inc (Hardcover)
The first book on the market that focuses on the area of mobile researchMore people have mobile phones than have computers or land lines and for several years researchers have understood that data collection needs to become mobile. Up until now, there were no systems available to do so, fuelled by incompatibilities...