Zawadzki Joseph Books
Books di Zawadzki Joseph
Marketing by Algorithm
edizioni John Wiley & Sons Inc collana John Wiley & Sons Inc (Hardcover)
How the Quantitative Revolution of analytics, "big data," and marketing automation are transforming marketingMarketing is going through a fundamental transformation. Technology, "big data" and the algorithm have conspired to disrupt the discipline of marketing. As digital has become a larger and larger portion of a...