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Zawadzki Joseph Books

Books di Zawadzki Joseph

Marketing by Algorithm

Marketing by Algorithm

Zawadzki Joseph 
edizioni John Wiley & Sons Inc collana John Wiley & Sons Inc (Hardcover)

How the Quantitative Revolution of analytics, "big data," and marketing automation are transforming marketingMarketing is going through a fundamental transformation. Technology, "big data" and the algorithm have conspired to disrupt the discipline of marketing. As digital has become a larger and larger portion of a...

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€ 27,50