Houghton Mifflin Harcourt Hardcover Books
Books pubblicati nella collana Houghton Mifflin Harcourt Hardcover con argomento Persuasion Psychology Influence Psychology
edizioni Houghton Mifflin Harcourt collana Houghton Mifflin Harcourt (Hardcover) , 2011
How many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually it's more like 400. When you imagine a society based on coercion you start to see how important persuasion is; it literally keeps us alive. Now psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual...