Oxford University Press Books
Books editi da Oxford University Press con argomento Branding Marketing di Genere Business And Economics
How Brands Grow
edizioni Oxford University Press collana Oxford Univ Pr (Hardcover) , 2010
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written...