Blackwell Pub Books
Books editi da Blackwell Pub con argomento Advertising Psychological Aspects Psychology Cognitive Psychology Bisacs
Seducing the Subconscious
edizioni Blackwell Pub collana Blackwell Pub (Hardcover) , 2012
Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of...