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Cambridge Univ Pr Books

Books editi da Cambridge Univ Pr con argomento English Language Business English Study And Teaching Higher English Language Rhetoric Study And Teaching Higher English Language Style Study And Teaching Higher

The Language of Organizational Styling

The Language of Organizational Styling

Wee Lionel 
edizioni Cambridge Univ Pr collana Cambridge Univ Pr (Hardcover)

"The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling,...

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€ 81,40