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Houghton Mifflin Harcourt Books

Books editi da Houghton Mifflin Harcourt con argomento Persuasion Psychology Influence Psychology

Split-second Persuasion

Split-second Persuasion

Dutton Kevin 
edizioni Houghton Mifflin Harcourt collana Houghton Mifflin Harcourt (Hardcover) , 2011

How many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually it's more like 400. When you imagine a society based on coercion you start to see how important persuasion is; it literally keeps us alive. Now psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual...

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