Books editi da Kaplan con argomento Shopping Marketing Consumer Behavior
Danziger Pamela N.
edizioni Kaplan collana Kaplan (Hardcover)
The recent history of shopping has been defined by decade-long periods of dynamic change. The '80s were the decade of the mall, with the explosion of malls being built, resulting in shoppers flocking to these new centers of retail. The '90s were the decade of the discounters, as Wal-Mart rolled out their discount...