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Kaplan Books

Books editi da Kaplan con argomento Women Consumers Marketing

Marketing to Women

Marketing to Women

Barletta Martha 
edizioni Kaplan collana Kaplan (Hardcover)

Why do Best Buy stores offer “Personal Assistants?” Why does MinuteClinic operate in Target and Cub Foods stores? Why does Kimpton Hotels tie in with the national Dress for Success cause? Why is the author of this book called the “godmother” of the new Volvo concept car? In this lively 2nd edition of Marketing to Women,...

€ 18,60
Primetime Women

Primetime Women

Barletta Marti 
edizioni Kaplan collana Kaplan (Hardcover)

Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50–75. They are the healthiest, wealthiest, most educated, active, and influential generation...

non acquistabile
€ 18,10
Trillion-dollars Moms

Trillion-dollars Moms

Bailey Maria  Ulman Bonnie W. 
edizioni Kaplan collana Kaplan (Hardcover)

Mothers are the most powerful consumers in the United States today. But to obtain a portion of the $17 trillion+ spent by moms, authors Maria Bailey and Bonnie Ulman say marketers must recognize the power of mothers, appreciate the time they put into selecting a product, and understand what it means to be a mom today....

non acquistabile
€ 17,10