Books editi da Kaplan con argomento Word Of Mouth Advertising
Word of Mouth Marketing
Godin Seth (FRW)
Kawasaki Guy (AFT)
edizioni Kaplan collana Kaplan (Hardcover)
Who Is Talking About You? Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. ...