Oxford University Press Books

Books editi da Oxford University Press con argomento Persuasion Psychology Influence Psychology

Six Degrees of Social Influence

Six Degrees of Social Influence

Kenrick Douglas T. (EDT)  Goldstein Noah J. (EDT)  Braver Sanford L. (EDT) 
edizioni Oxford University Press collana Oxford Univ Pr (Hardcover) , 2012

Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geographic boundaries of North...

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