Books editi da Portfolio con argomento Business Referrals Viral Marketing Word Of Mouth Advertising
The Referral Engine
edizioni Portfolio collana Portfolio (Hardcover)
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation...